They’ve done studies you know…

Well I could be wrong, but content marketing has become a big deal. Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing to reach customers. And the CMI’s 2018 B2C content marketing stats reveal that 86% of B2C marketers think content marketing is a key strategy and its only growing from here on 58% of…

Disappointing night out? I feel you.

It’s crazy how many times we will do something, despite not actually enjoying it. I know for a fact that there have been plenty of times I have pursued a night out with the girls – when I really haven’t wanted to go. And yet I went. Why is that? Well, we could say it…

Bitcoin; a Bit-Great or Bit-BUST?

I have a confession to make… I am one of those people… I invested in cryptocurrencies and when I did, I couldn’t shut up about it. Sadly the end result of my foray into the vast and exciting crypto-world was the equivalent of me throwing my hard-earned money into a blender… getting into my car and…

GDPR that’s Europes problem right? Wrong.

I have mentioned in previous posts that we are excitingly in a world of firsts with the rise of digital technology and our increasing reliance on it. On a slightly less exciting note this includes firsts for the thrilling world of regulation…Which is maybe not be so thrilling initially but is imperative to seamless unhindered…

Da-ta, da-ta, da-ta… (*Queue Batman theme song*)

So I thought I’d follow up my last post with a bit of an explanation for the craze that is sweeping the nation… of marketers that is… so to speak.  Data mining!? Data mining involves the collecting of large sets data in order to discern patterns in consumer behaviour. To do this, businesses use collection…

CLICK HERE – An offer you can not refuse.

Imagine if I told you I bought return flights to Europe for $999 but my friend sitting next to me, on the same day, at the same time, for the same flight; had to pay an extra $500 more than I did. How you say!? You as the friend would be absolutely hysterical – right?…

Fin-what? Fin-tech.

If you had told me over two years ago that the banking industry would be facing a massive upheaval I would have never believed you. The rise of fin-tech has been truly amazing, it hasn’t necessarily been under our noses per se; in fact some fin-techs have been glaringly obvious like block-chain and crypto-currencies. But…